It’s nice
to meet you

Welcome to Furflr

We are a collective of curators in Singapore, looking to make a difference in the way you shop for your pet dog or cat. We’re ordinary pet owners just like you, who believe that pet ownership should be a journey well-traveled… A continuous process of learning, sharing, and growing alongside your furry friend.


We aspire to represent honest brands from around the world who share our vision for better pet products.


We seek to provide a diverse variety of solutions that are relevant to the modern pet parent's way of life.


No two businesses can be the same. We recognize that different stores have different audiences and work to support the right channel for the right sale.


We are committed to protecting our retailers and their customers, and believe in fair profits for merchants.

There’s a magic in shopping with your pet, and we want to make pet stores special again by offering brands that are uniquely catered to different businesses and their customers.

Jeremy Tee

Co-founder, Furflr

Founded in


Curated Quality Amidst




Simple, fuss-free grooming products for dogs and cats.


Human-grade, high quality, natural treats for a happy pet.


Nutrition from the first canned cat food manufacturer in Japan.
King Catnip

King Catnip

Discover the finest catnip in all of the lands. Lovingly handmade in the UK.

Pet Products on


Furflr is a pet product distributor based in Singapore. With an emphasis on representing both local and international brands, shop our selection of fresh finds for dogs and cats that include brands such as ASUKU Japan, Tama no Densetsu, King Catnip, PETIO and much more.


We pride ourselves on carrying an ever-expanding variety of dog and cat food, accessories and toys tailored for consumers shopping from online pet stores and retail pet stores. Dog and cat owners can look forward to high quality, human-grade treats that are great for tricks and training, thoughtfully designed grooming tools such as slicker brushes, undercoat thinners, and nail clippers, as well as a variety of pet toys for hours of interactive fun with your pet.


With such a curated selection of pet products that look good, perform great and are affordably priced, Furflr is the pet product distributor to keep your eyes on in Singapore.